Startup case study -

Stoked with the design! Thanks.
Damien Woods, Founder - Lynchpin

Product Overview

Lynchpin is a 2 sided marketplace where Australian's who are buying property can connect with service providers in the property buying industry.

Whether you need conveyancers, pest inspectors, building inspectors etc Lynchpin will source 3 quotes for you for free.

It's completely hassle free. Simply enter your postcode and complete the quote request form, including the service(s) you need, and relevant hand-picked suppliers will contact you within 24 hours to provide quotes.

Website Gallery Page
Website Home Page
Website Professionals Page

Minimum Viable Product (MVP)

The strategy behind Lynchpin was for the first version of the product to be lean. We developed an MVP that enables Lynchpin to test and validate one side of the marketplace first. The website purely caters for property buyers at the moment who get to use the service for free.

The supplier side of the marketplace is handled offline for the time being. Once the business model has been tested, and various assumptions proven, the platform can be developed further to automate the entire process and new features and revenue streams can be added.

This strategy works very well for 2-sided marketplaces. It ensures the initial investment in web application development is much lower, and gives the founder the opportunity to communicate directly with the supplier side of the marketplace to find out how the software can be developed for them in future to make their lives easier and to ensure they will use the solutions we develop for them.

The MVP has been developed to scale and to easily add new features. Once the business model has been validated, and valuable user feedback received, Lynchpin will start the process of developing a complete platform for version 2 of thier product.

Launch Lab Services

We were involved from the start and our startup web development services included:

  • Product Strategy
  • Logo design
  • Wireframing
  • Responsive web design
  • Front-end development
  • Back-end development
  • Server infrastructure and devops

Technologies Used

The technologies used to develop this 2-sided marketplace startup include:

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