Does your startup's product still need a UI?
By Shaun Symm onMore founders are asking whether their product needs screens at all, or whether customers would rather use it from Claude or ChatGPT. Here's how to decide.
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Our posts are written to help Australian startup founders get started
Should You Use Webflow or Astro to Build Your Website?
By Shaun Symm onWebflow or Astro? We build both. Here's how to choose, based on whether you need a CMS and who will actually edit the site.
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The MCP-first Agentic CMS
By Shaun Symm onWe've built an MCP-only CMS so you can edit your website from ChatGPT or Claude. No dashboard to learn, and a lower cost to run.
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I Connected Claude Code to Webflow MCP 2.0. Here's My Honest Take
By Shaun Symm onWebflow launched MCP 2.0 on 21 July 2026. What connecting Claude Code to it looked like, why setup matters more than the connection, and why Webflow skills still count.
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Built Your Startup in Lovable? Here's What It Takes to Make It Production-Ready
By Shaun Symm onYou built a working app in Lovable. Here's the honest gap between a prototype and a production-ready product, and how we review AI-built apps and get them ready for real users.
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Labour Leads to Love: The Hidden Bias in Every Website You Build
By Shaun Symm onYou've designed your website or product using AI, but is it any good? Read about the IKEA effect, the curse of knowledge and why they matter with AI design tools.
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Why custom software development is taking off again
By Shaun Symm onAI coding agents, internal data and changing software economics are making custom software development more practical for Australian businesses and startups.
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How do I get my website found in AI Search? An intro to AEO
By Shaun Symm onAn introduction to Answer Engine Optimization, how AEO differs from SEO, and the practical steps that help websites get found and cited in AI search.
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The New Rules of Startup Validation: How to Research Your Business Idea in the Age of AI
By Shaun Symm onA modern blueprint for validating your startup idea in the age of AI. Test if the problem is real, the idea is defensible, and you have a path to first users.
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How AI is Rewriting the Rules of Startup Development in 2026
By Shaun Symm onHow Launch Lab uses AI coding agents, with experienced humans-in-the-loop, to build startups faster than ever.
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11 Years of Launch Lab: A Time Capsule of Building Digital Products
By Shaun Symm onExplore 11 years of Launch Lab: 49 startups and MVPs, corporate web apps and AI solutions. See our stats, tech evolution, and lessons learned building digital products.
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The cost to develop a startup in 2026
By Shaun Symm onAn updated guide on what it costs to develop a tech startup in 2026, including the impact of AI tools, current developer rates, and strategies to launch cost-effectively.
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The marketers ultimate guide to managing a Webflow website
By Shaun Symm onA comprehensive guide for marketers who want to learn how to manage and maintain a Webflow website effectively.
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Vertical AI Agents: The next wave of Aussie startups
By Shaun Symm onVertical AI agents could be Australia's startup gold rush. Learn what they are, why the time is now, and how non-technical founders can get started building an AI agent business.
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What Website Owners Must Know Before Customising a Webflow Template
By Shaun Symm onThinking about customising a Webflow template? Learn the common mistakes developers make, from SEO issues to bloated CSS, and how to make your website perform and rank.
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The future of business websites in an LLM and AI search world
By Shaun Symm onWhat will business websites look like, and what will the impact be on web design, when AI Generative search, or search using an LLM, removes the need to visit a business's website.
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The hardest task in launching your first startup
By Shaun Symm onWe identify what the hardest task you'll face as an early stage startup founder. If you think it is product development, think again.
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Leveraging LLMs and other AI tools in startups and scaleups
By Shaun Symm onHow Launch Lab integrates LLMs like ChatGPT and AI tools such as AWS Bedrock, Amazon Q and TensorFlow into our development workflow and the startup apps we build.
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How to build a cheaper startup MVP
By Shaun Symm onDeveloping your startup minimum viable product can be expensive but there are ways to reduce your initial investment.
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Why you should consider Webflow for your next website or startup
By Shaun Symm onWebflow is a powerful web development platform that speeds up building websites. With features like logic and memberships, it's worth a look for startups.
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Why early stage startup founders should be the help desk
By Shaun Symm onGreat customer support is vital. In the early stages of a startup the founder should work the help desk to get close to users and understand their product.
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Why & how idea stage startups should conduct customer research
By Shaun Symm onCustomer research can save idea stage startups time and thousands of dollars. Find out how to conduct customer interviews and what questions you should be asking.
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The best usability testing hack for B2C startups
By Shaun Symm onA cost effective user testing / usability testing idea for B2C startups that helps growth too.
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The best products and tools to run your startup
By Shaun Symm onA list of startup tools and 3rd party Saas products to operate and manage your startup.
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The dot com dilemma for startups
By Shaun Symm onBuying a .com top level domain for your startup can be expensive. Here are all your options to getting the best possible domain name for your startup
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The cost to develop a startup in Australia in 2019
By Shaun Symm onWhat it costs to develop a tech startup in Australia in 2019.
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The importance of sustainable and repeatable distribution channels for startups
By Shaun Symm onThe stability and growth of your startup requires you to find a marketing channel that continuously delivers results at the right acquisition cost.
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16 early stage startup commandments
By Shaun Symm on16 startup commandments all early stage founders should take to heart
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Launching Future Home
By Shaun Symm onIntroducing Future Home - read about the best and latest startups, products and ideas about homes of the future.
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Do you think my startup idea is good?
By Shaun Symm onIt’s ok if others don’t believe in your startup idea. Some of the most successful people in startups thought the ideas behind Twitter, Airbnb, Zynga and Facebook were bad ideas.
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What early stage startups need to know about raising investment in Australia
By Shaun Symm onHave a great idea? Need to raise money to get your startup started? Everything you need to know about raising investment capital in Australia.
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How to determine if your startup idea is unique
By Shaun Symm onIs that startup idea you've been bouncing around in your head really unique? A guide on how to find who your startup's competitors are and what they're working on.
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Founder doggedness and the will to win
By Shaun Symm onStartups are very rarely a smooth ride. Do you have what it takes to keep going when things get tough? Are you a founder with the will to win?
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Quick and cheap ways to design a great looking logo for your startup
By Shaun Symm onDesigning a logo for your startup can be an expensive undertaking. Here are quick and cheap ways to design a great looking startup logo.
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We’re going to build a wall - defending your startup
By Shaun Symm onHow to make your startup defensible and why your startup will mostly likely be indefensible in the early stages.
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The importance of focussing on your startups killer feature
By Shaun Symm onWhy version 1 of your startup should have less features and one killer features. Examples on being lean and focussing on solving one problem.
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Sipping beer with your startups customers
By Shaun Symm onEnlightened empathy is the most powerful thing for startups. Learn how to build better startup products by seeing the world from your customers' point of view.
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Evaluate your startup ideas like the experts do
By Shaun Symm onA guide on how to evaluate your startup idea like the experts do and how to ask yourself the right questions to critique your startup concept.
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How Startups Can Best Utilise Data Scientists
By Shaun Symm onHow startups can get the most out of data science and data scientists.
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Must-have digital marketing resources for first time startup founders
By Shaun Symm onA comprehensive list of digital marketing resources for first time startup founders. From blogging, to SEO, landing page design and email marketing.
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Apps without their own user interface - The rise of 'No UI’ bots and conversational apps
By Shaun Symm onWhy your next startup product might not need a user interface. We explore voice apps, chatbots and conversational apps and what it means for your startup.
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Startup Lawyers and the legal requirements startups face
By Shaun Symm onThe importance of having the right legal documents for your startup and how Australian startups can get 10% off startup legal services with Launch Lab and Legal Vision.
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How long does it take to develop a startup?
By Shaun Symm onFind out how long it takes to develop a startup in Australia. We outline what is involved and examples of development timelines for web and mobile apps.
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How much does it really cost to build a tech startup?
By Shaun Symm onFind out what is costs to develop a startup in Australia. We outline what is involved and examples of development costs for web and mobile apps.
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Old marketing hacks for new startup founders that are free
By Shaun Symm onA list of free marketing tactics that early stage startups can use for early stage marketing and distribution.
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10 things to do right now to prepare your startup empire
By Shaun Symm onIf you are planning on developing a startup, here are 10 things you should start doing immediately to give yourself the best chance of success.
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Charles Dickens, Startup Ideas and the Importance of Focussing Your Energy
By Shaun Symm onHow to evaluate your startup ideas and how to focus your energy on the right business idea.
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The Problem with Lean Corporate Startup Strategy
By Shaun Symm onWhy the pace of innovation within large companies needs to happen at the same speed that startups innovate at. Out-innovate the innovators, out-entrepreneur the entrepreneurs.
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Finding the right technical co-founder for your startup is hard
By Shaun Symm onFinding a technical co-founder (developer, coder, engineer) is a difficult undertaking. How to evaluate co-founders and options for outsourcing the development of your product.
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10 steps all startup Founders should take when the BIG idea hits
By Shaun Symm on10 things early stage startup founders should do to evaluate their business idea and decide exactly what they should develop.
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How to validate your startup concept using smoke tests
By Shaun Symm onA guide to using smoke tests to test a startup idea and determine if people want what you are going to be selling.
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SEM vs SEO the most important thing you need to know when launching a website or startup
By Shaun Symm onSearch engine optimisation (SEO) versus search engine marketing (SEM). We outline the best strategy for your startup.
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