B2C startup development case study

Joycards

Background

Joycards is a group video greetings card platform that enables people to group together to create a digital greeting card that is filled with personal video messages from all the contributors to the card.

Originally launched as a side project during Covid, the platform has continued to grow organically.

Unfortunately, like most side projects, Joycards remained firmly on the side. It wasn't given much love, but growth continued to a point where the founders could no longer ignore it.

A new, improved product was needed.

The work

More than 5 years after the initial build, Launch Lab rebuilt the product from the ground up.

We designed a new user interface, giving the product more visual appeal and a high energy, joyful feel.

We built a better user experience and added new features that users had been asking for. We also added paid tiers (a freemium model) to what started out as a free product.

An admin interface was also created, allowing the founders to see rich data insights from the platform. With the sheer volume of data collected over 5+ years from tens of thousands of people around the world, it makes for interesting viewing and powerful business and marketing insights.

A Claude Connector (MCP Server) has also been developed, allowing the founders to interrogate the data directly in Claude.