Background
Madclarity is a fast growing media consultancy in Australia.
They work with leading national and multi-national brands and so required a new, more modern, website to provide better positioning in the market.
The design brief was for a website that balanced 'fun' and 'professional' with a large fouc on having a clean and clear interface to leverage the 'clarity' positioning.
The work
As their name suggests, the Madclarity brand guarantees clarity to their clients delivered in a fun yet professional way.
The website needed to convey this and support the brand message.
The result is a clean and professional website supported by fun illustrations which were drawn specifically for Madclarity by Launch Lab.
Developed using Gatsby, the website loads rapidly and provides an excellent user experience and clear path to critical information.
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