Growth Marketing for Startups

Measurable Marketing & Advertising Solutions for early stage Startups

Startup marketing

Launch Lab can help your early stage startup attract and acquire its first customers.

Without users you don’t have a startup. Without acquiring customers at a profitable margin you will fail. Launch Lab can help you create startup marketing and digital advertising strategies and help you implement them to help you grow your business.

Our startu marketing services focus on early stage startups. In fact we're most helpful when you're in the planning stages and don’t yet have a product. We’ll help develop a business and launch strategy and can even develop your startup for you.

Our startup marketing services include:

  • On-page SEO
  • Off-page SEO strategies
  • Paid online advertising and remarketing
  • Landing page design
  • Content marketing and blogging strategies
  • Referral campaigns
  • Strategy

Our Startup Marketing Services

Here are some of the ways we help founders acquire users in the early stages of their startup:

On-Page SEO

As the heading suggests, this is what happens on your website. It is what you can control. If we’re developing your startup ask us about on-page SEO and we’ll ensure everything is in the right place and indexable by Google and other search engines.

If you already have a website we’ll review it and provide feedback on what you can improve on.

Landing Page Design

Websites with more landing pages convert more traffic, simple! We’ll help you devise the right landing page strategy to deliver more leads and conversions.

Copywriting for Conversion

We’re not English majors, which is a good thing. We write copy in conversational language that converts (we don’t always get it right on the first attempt but we continually test to find the right fit, just like the most successful startups do). We’ll help you to simplify your message and frame it correctly.

We’ll help to write and test headlines and body copy, for email marketing and landing pages, that convert.

Growth Hacking

If you've read about Growth Hacking (just Google it) you’ll know that many of the online marketing activities listed on this page fall under the banner of growth hacking.

For us, these activities are digital marketing and regular communications. Real growth hacks require a bit of creative thinking. Ideas that require developing a tool to attract new users or other non-traditional methods of attracting new users to your product.

Off-Page SEO Strategies

This is the most important aspect of Search Engine Optimisation. This is what happens outside of your website and includes things like social shares of your content as well as getting other websites to link to your content (backlinks).

It’s not as easy to do as on-page SEO, but we’ll give you the all the background you need and strategies required for link building.

Content Marketing & Blogging

We aren’t going to write, and produce, all of your content for you but we’ll help put a plan in place that is measurable and linked to your inbound marketing strategy and funnel strategy.

Paid Advertising & Remarketing

Startups don’t have money to spend on advertising, right? Well, depending on your market and what your startup offers you might have to test the waters of paid advertising and remarketing like Google Ads and Facebook Ads.

If you are unsure of what remarketing is that’s ok. We’ll explain it all and how it ties into your overall digital marketing strategy.

Referral Campaigns

Building viral loops and referral options into your product is a great way to spread the word and to get your customers to do the marketing for you. We’re also application developers, which means we don't only help you conceive referral opportunities but also build them into your product from day one.


We've built more than 20 early stage startups for Australian founders. We can advise on go-to-market strategies and how to effectively get your first customers.

Digital Marketing for Startups

If you are serious about growth contact us. It's obligation free.