Yes. We won't leave you in the trenches on your own. We're happy to manage AWS infrastructure and hosting for you as well as implementing upgrades, new features and changes to your custom software on an ongoing basis.
Software Development Company in Sydney & Canberra
Experienced Australian developers building custom & bespoke software
Launch Lab is a senior, onshore custom software development company in Sydney and Canberra. We design and build bespoke web applications and software for businesses and startups.
Trusted software developers
We're a local Australian software development company based in Sydney and Canberra with a long list of happy clients.
As a Sydney software development agency, we're trusted by entrepreneurs bootstrapping their own startups, Australian Universities, Government departments and established businesses.
We have 2 major differences that separate us from other software development companies and digital agencies:
- All of our Python and React development work is done in Australia. We do NOT offshore our coding work.
- We're a small, senior, and highly experienced team.
If you're looking for trusted local developers to build custom software in Sydney for internal use, bespoke software for your customers to use, or software you can build a business on, we'd love to chat.
Build rapidly with AI
We're AI-first developers. Our experienced Australian design and development team build custom software faster than ever before using the very best models and AI coding agents.
Software development services
Our software development services cover product design, web application development, and AI development.
Startup Developers
Custom software development for startup founders. From lean MVP through to production ready web application and beyond.
Web Application Developers
Custom web application development using Python, React and AWS. We design and build scalable, serverless web applications.
AI Developers
We build AI software by leveraging LLMs like ChatGPT, Claude and Gemini. We also develop custom AI Agents using LangChain and AWS.
Bespoke software development in Sydney
Off-the-shelf tools rarely fit a growing business perfectly. As a Sydney software development company we build bespoke software designed around the way your business actually works, whether that's a customer-facing web application, an internal tool, a SaaS product or a two-sided marketplace.
Every project is built by a senior, onshore team, so you work directly with the people designing and writing your software, not an offshore handoff or an account manager relaying messages.
Areas we serve
We're a software development company in Sydney and Canberra and work with clients across both cities, including the Sydney CBD, North Sydney, Parramatta and the greater Sydney metro area. Because our work is delivered remotely as well as in person, we also develop custom software for businesses, startups and Government right across Australia.
Custom software projects
OX Rooms
We developed custom legal tech conveyancing software for this Canberra startup.
Australia National University
We developed an analytics and scheduling platform for The Department of Nuclear Physics, Research School of Physics and Engineering at ANU.
Feezy
We designed and developed custom two-sided marketplace software for this Sydney based startup.
Deferit
We developed custom fintech software for Deferit, including a web app and mobile app.
Pebble
We developed a fintech application for this US product.
Proasis
We help Proasis with frontend development (React), infrastructure and machine learning.
After meeting with several development teams, it was clear that Launch Lab not only understood our vision but could also deliver a top-quality product. Launch Lab consistently delivers high-quality work and is responsive to any issues that arise. They communicate directly and don't waste time.
I had the pleasure of working with Shaun and the Launch Lab team for 2 years in my time as Head of Marketing at Immutable. I highly recommend Shaun and his team, I can attest to the fact that he will always have the client's best interests in mind and give his honest thoughts and ideas, even if it is at the expense of banking less hours on his end.
Launch Lab were a pleasure to work with, extremely competent and have provided a great outcome for this project. Project delivery was professional, efficient and effective.

Launch Lab are extremely competent and professional and are also pleasure to work with. I highly recommend Launch Lab!
Amazing team, really helped our business in the early stages. Shaun and David were great to work with. 10/10. Safe pair of hands and very cost effective.
It's the second time I've worked with them on launching a website (for different companies). When I got the opportunity to build a new website, my first thought was 'speak to Shaun'. I trust their recommendations completely and their work is of the highest quality. From beginning to end everything has gone smoothy and professionally. Highly recommend!
FAQs
What types of custom software do you develop?
As a full service software development company we develop a wide range of custom software including web applications, MVPs, internal business tools, Saas (Software-as-a-service) products, two-sided marketplaces and AI Agents.
The majority of our work is custom software development for startups, however we also build custom software for established businesses, universities and Government.
Where are your software developers based?
Our software development team is based in Sydney and Canberra. All of our Python and React development work is done onshore in Australia. We do NOT offshore any of our coding work.
Why should a Sydney business hire a local software development company?
Hiring a Sydney software development company means you work with senior developers in your timezone who understand the Australian market and who you can actually hold accountable. There's no offshore handoff, no overnight lag on changes and no language barrier.
We've spent more than 10 years building custom software for Sydney startups, businesses, universities and Government, so you get a local team that has already solved the problems your project is likely to face. Unlike many other Sydney software development agencies, we do not offshore our development work.
What areas do you provide software development services to?
We're a software development company in Sydney and Canberra and work with clients across both cities, including the Sydney CBD, North Sydney, Parramatta and the greater Sydney metro area.
Because our work is delivered remotely as well as in person, we also develop custom software for businesses, startups, universities and Government right across Australia.
Are you a software development company or a software development agency?
Both terms describe what we do. We're a custom software development company, and we operate like a software development agency in that we manage your project end to end, from product design through to development, launch and ongoing support.
The key difference with Launch Lab is that we're small, senior and onshore, so you work directly with the experienced developers building your software rather than through layers of project management.
Do you build bespoke and custom software for Sydney businesses?
Yes. Bespoke software development is our core focus. We build custom software in Sydney that's designed around the way your business actually works, rather than forcing you into an off-the-shelf product that almost fits.
That includes customer-facing web applications, SaaS products, internal business tools, customer portals, dashboards and two-sided marketplaces for businesses and startups in Sydney and right across Australia.
What technologies do you use to develop software?
The technologies we use to develop custom software include Python, React.js, GraphQL and AWS (serverless).
For marketing websites and CMS' our preference is Webflow, though we'll happily use a headless CMS like Contentful or Storyblok if it makes sense for your project.
For AI Agents and LLM integrations we use LangChain and other related tools and services.
How much does custom software development cost?
The cost of custom software development depends on the scope of the project. A lean MVP can start from around ten thousand dollars, while custom web application development typically starts at $40,000.
Most projects run on a time and materials basis with an upfront estimate to guide the budget, and we can offer fixed-cost pricing where the specifications are well defined. Our approach is lean, which means we'll help you determine the most cost effective way to build and launch your product. Get in touch with your requirements and we'll put together a quote.
How long does it take to develop custom software?
Like cost, project timelines depend on the scope. A simple MVP can be built in a few weeks, while the sweet spot for a custom web application minimum viable product is 12 - 16 weeks.
The biggest factors are the number of features, whether designs are ready, the complexity of any integrations, and how quickly feedback is provided. Thanks to AI coding agents, our experienced developers are now able to design and develop custom software faster than ever before.
Do you offer ongoing software maintenance and support?
What industries do you build custom software for?
We've developed custom software for fintech, proptech, healthtech, edtech, legal tech, two-sided marketplaces and Saas startups.
We've also worked with Australian Universities, Government departments and established businesses.
Can you work with our existing development team?
Yes. We've worked with companies that have their own developers but either lack certain development skills or need to expand their dev team to move faster.
Whether you need a complete custom software development team or want to augment your existing team, we can help.
Do you offer software design as well as development?
Yes. We're product designers as well as software developers. We can help you design and develop your custom software product from idea through to launch and beyond.
If you've already had your software designed we're happy to develop it for you based on supplied design files.
Do you build AI-powered software?
Yes. We're AI developers and our team builds custom software that leverages large language models like ChatGPT, Claude and Gemini. We also develop AI Agents using LangChain and AWS.
Who owns the software and code once it's finished?
You do. Once your project is complete and paid for, you own your custom software, your code and your data outright. We don't lock clients into proprietary platforms they can never leave.
If you'd like us to continue hosting, maintaining and improving your software we're glad to, but that's your choice, not a condition of working with us.
Let's chat
If you're looking for an experienced custom software development agency in Australia to design, build and support your next custom software product, we'd love to chat.