MCP-only CMS case study

BriskCMS

Read about the CMS we built that has no interface. Websites are edited directly from Claude or ChatGPT.

Background

A lot of content management systems come with a steep learning curve for our clients. Many need training before a new team member can make even a simple change.

At the same time, we've seen our clients adopting AI at an increasing rate. So we built a CMS that can only be used directly in Claude or ChatGPT. There is no CMS interface.

The work

We took it from idea to MVP:

Naming: we named the product and, in the process, proved that short .com domains can still be found at a low price.
Marketing website: we designed the BriskCMS website and built it as a static site using Astro.
The MCP-only CMS: we built the MVP of the product. Every change is made as a draft with a preview link and only goes live when you say publish. Design, layout and code are locked, you control who can publish, and every version is saved so any change can be rolled back.

Read more about why we built it in our MCP-first agentic CMS blog post.

Services

The design and build leaned heavily on our AI-led web design and development service. We used Claude Code, Claude Design, Figma's AI and Midjourney for image generation. This was mixed with our experienced human-in-the-loop process when more manual intervention was required.

AI web design & development Astro developer Headless CMS AI developers