Startup case study:

Product Overview

ReadyQuote is a 2 sided marketplace where builders and construction companies that require the creation of construction estimates can connect with professional construction estimators.


ReadyQuote saves builders precious time and ensures they submit well considered estimates, to their clients, on time all the time.

On the other side of the marketplace, estimators get a chance to supplement their income and generate a new revenue stream.

Mac displaying ReadyQuote website
Mac displaying startup homepage
Mac displaying startup dashboard

2-Sided Marketplace Minimum Viable Product

The strategy behind the development of the ReadyQuote MVP was for the first version of the product to be lean in order to reduce costs, get to market rapidly, and to validate the concept. We developed an MVP that enables ReadyQuote to test and validate one side of the marketplace first. The website mostly caters to builders and construction companies at the moment.

The estimator side of the marketplace is handled mainly offline for the time being. Once the business model has been tested, and various assumptions proven, the platform can be developed further to automate the entire process and new features and revenue streams can be added.

This MVP strategy works extremely well for 2-sided marketplace startups. It ensures the initial investment in web application development is low, and gives the founder the opportunity to communicate directly with the estimator side of the marketplace to find out how the software can be developed for them in future to make their lives easier and to ensure they will use the solutions we develop for them.

The MVP has been developed to easily add new features. Once the business model has been validated, and valuable user feedback received, ReadyQuote will start the process of developing a complete platform for version 2 of their marketplace.

Launch Lab Services

Our startup web development services included:

  • MVP Strategy
  • Wireframing
  • Responsive web design
  • Front-end development
  • Back-end development
  • Server infrastructure and devops

Technologies Used

The technologies used to develop this 2-sided marketplace startup include:

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