Everyday English is a MOOC (massive open online course).
People from across the world can sign up on the website to learn English through a library of over 50 professional videos
Users can sign up for free and can choose to watch any 4 videos for free. After watching the first 4 videos users can pay a once-off fee to unlock all other videos.
The strategy behind the development of Everyday English was for the first version of the product to be lean. We developed a minimum viable product that enables Everyday English to test and validate the product.
The model is freemium with a small one-off fee required to unlock all video lessons. The objective of the MVP is two-fold:
Our services included:
The technologies used to develop this 2-sided marketplace startup include:
3rd party APIs used: