Startup case study - Everyday English

Product Overview

Everyday English is a MOOC (massive open online course).

People from across the world can sign up on the website to learn English through a library of over 50 professional videos

Users can sign up for free and can choose to watch any 4 videos for free. After watching the first 4 videos users can pay a once-off fee to unlock all other videos.

Mooc Video screen
Startup Home Page
Startup unlock screen

Minimum Viable Product (MVP)

The strategy behind the development of Everyday English was for the first version of the product to be lean. We developed a minimum viable product that enables Everyday English to test and validate the product.

The model is freemium with a small one-off fee required to unlock all video lessons. The objective of the MVP is two-fold:

  • Determine if people will pay to unlock the videos
  • Determine which user demographic converts the best

Launch Lab Services

Our services included:

  • Wireframing
  • Web Design
  • Front-end development
  • Back-end development
  • Server infrastructure and devops

Technologies Used

The technologies used to develop this 2-sided marketplace startup include:

  • Python / Django
  • Bootstrap
  • Amazon Web Services (EC2, RDS, SES)
  • Docker & Deis

3rd party APIs used:

  • Wistia API (for video)
  • Stripe API (payment gateway)
  • Intercom API (user engagement)
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