Startup case study - Bookform

SaaS Software with 2-Sided Marketplace

Launch Lab were always very professional, efficient and reliable. Shaun is an excellent communicator and always responded to emails in a timely and productive manner.Launch Lab have exceptional development and design skills, combined with extremely efficient business processes to ensure any job is reasonably priced and project managed. I have no hesitation in recommending Launch Lab’s Shaun Symm and David Pretty to reliably deliver an on-time and on-budget.
Carey Furze, Bookform

Product Overview

Bookform makes life writing as easy as filling in a form. Targetting people who are 50 years old, and above, Bookform helps people write their memoirs and share their precious memories, and their life, with friends and family. Everyone has a book in them. Bookform makes it easy to bring it to life.

View Bookform

The website offers a Q&A experience where users answers pre-determined questions to bring their memories to life. The questions are designed to spark memories and make the writing process easy.

Users can write their own book or invite others to write a collaborative book with them. Once finished the book is available in the browser, as a PDF and as a Postscript file ready to take to a printer.

In terms of a marketplace, Bookform has a second user type. These people are writing experts who can use Bookform as a platform to schedule and advertise writing workshops. Bookform also works as the booking engine for the workshops. Users who are writing books on the platform can find writing workshops in their area. Workshops offer users the chance to socialise and learn techniques to refine their books from the experts.

Bookform homepage
Bookform dashboard
Bookform book

Launch Lab Services

We were involved from the initial concept and our startup web development services included:

  • Wireframing
  • Responsive web design
  • Front-end development
  • Back-end development
  • Server infrastructure and devops

Technologies Used

The technologies used to develop the writing software and 2-sided marketplace include:

  • Python / Django
  • Stripe API (payment gateway)
  • Stripe CONNECT (payment gateway for marketplaces)
  • LaTeX (for typesetting the print-ready version of the books)
  • Amazon Web Services (EC2, SES, RDS, S3)
  • Docker & Deis
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